What's the story?

UpMost is a bouldering competition online app, aimed at engaging climbers within their field of competitive sport. The app allows gyms running competitions to manage scoring and leader boards in real time online and provides competitors with an opportunity to find out about other competitions in their areas and how well they’re performing against peers.

UpMost had their app sorted but needed a brand to offer to the bouldering and climbing world.

What did we do?

Similar to our work with Branch Up, we interviewed the UpMost team and found out all we wanted to know about the app. We then used this valuable insight to:

  1. Create a brand story and tagline;
  2. Create a web site map and content;
  3. Project manage the development of the website;
  4. Created a social media strategy for Instagram and Facebook;
  5. A launch plan for the app with a market target strategy.

What happened?

Check out the brand story and look and feel of UpMost at https://upmost.rocks.

More work is being done currently on the App’s interface before a full launch towards a targeted market is implemented.

Watch this space and check out the progress of UpMost at https://www.instagram.com/upmostrocks/